Want to spend far less money on your marketing? She’s got you. A recent report from the American Association of Advertising Agencies found that 56% of consumers said they like learning how global brands are helping their communities during the coronavirus pandemic and 43% of consumers find it reassuring to hear from these companies.
When considering outsourcing a CMO, think “renting” instead of “hiring” her. This contractual relationship is considered to have less of a long-term commitment associated with it.
Millennials are now choosing to adopt pets instead of having children, and they have some pretty solid reasons.
Behind every successful business is a rad brand. Yeah, we said it—RAD. Obviously, a successful business needs a strong leader, a solid team, and fabulous ideas, but catching the attention of the target market is all about branding and stellar communication.
Camping and starting a company are pretty different. But, when you think about it, you want to set your business alight in one way or another.
It’s understandable that you want to do some things by yourself if you’re a business owner. However, sometimes you just need to hold your hands up and accept that some things are beyond your control–like marketing.