Want to spend far less money on your marketing? She’s got you. A recent report from the American Association of Advertising Agencies found that 56% of consumers said they like learning how global brands are helping their communities during the coronavirus pandemic and 43% of consumers find it reassuring to hear from these companies.

When considering outsourcing a CMO, think “renting” instead of “hiring” her. This contractual relationship is considered to have less of a long-term commitment associated with it.