Want to spend far less money on your marketing? She’s got you. A recent report from the American Association of Advertising Agencies found that 56% of consumers said they like learning how global brands are helping their communities during the coronavirus pandemic and 43% of consumers find it reassuring to hear from these companies.
When considering outsourcing a CMO, think “renting” instead of “hiring” her. This contractual relationship is considered to have less of a long-term commitment associated with it.
Millennials are now choosing to adopt pets instead of having children, and they have some pretty solid reasons.
Behind every successful business is a rad brand. Yeah, we said it—RAD. Obviously, a successful business needs a strong leader, a solid team, and fabulous ideas, but catching the attention of the target market is all about branding and stellar communication.
If you want to market your business effectively in the modern world, you have to learn how to use the right powerful tools.
Businesses suffer from peaks and valleys. One minute the sales are almost too much to handle, and the next there are nothing but the scraps on which to feed. Sadly, it’s the life of an entrepreneur and something you’ll have to get used to if you want to succeed.