Creating a Brand That Catches the Eye of the Target Market
Behind every successful business is a rad brand. Yeah, we said it—RAD. Obviously, a successful business needs a strong leader, a solid team, and fabulous ideas, but catching the attention of the target market is all about branding and stellar communication. Your marketing needs to stand out especially in our social media world where there is too much noise!
The main thing that will help to separate you from your competitors is your brand and messaging. We’re talking about more than your logo and marketing slogan here – we’re talking about the identity of your business. If you want to create a brand that catches the eye of the target market, then here are some suggestions to help you reach your marketing goals.
Build a good reputation.
The perfect way to create a brand that catches the eye of the market is to build a good reputation for yourself. People pay more attention to businesses that get good publicity. If they’re going to part with their money, then they need to know that they’re choosing the right brand. The main way to build your company’s reputation is to treat your customers well. Happy customers will pass on the word to their friends and family. They’ll also become loyal customers, and that will help your business to build a solid client base that is loyal to your brand.
You need to build a real connection with your customers in order to make loyalty happen. It’s as simple as that. Small gestures can go a long way. You could offer discounts to first-time customers as a way of incentivizing them to give your brand a boost of love, as well as a referral bonus when they send you potential customers.
Use digital marketing to your advantage.
Another important way in which your brand can catch the eye of the target market is with extensive promotion. As important as physical marketing is, digital marketing provides a great opportunity for you to get your brand in front of the target market. Consider hiring an influencer to endorse your products on social media to attract big clients. Don’t underestimate the versatility of social media when it comes to marketing your brand. Social is important whether we like it or not! Please understand we all don’t love social media—but don’t diminish the strength of social penetration whether you love it or not. It’s part of our culture—a huge part. So you need to dive in and pay attention.
Give your brand some substance.
Another important way in which your brand can catch the eye of the target market is with extensive promotion. As important as physical marketing is, digital marketing provides a great opportunity for you to get your brand in front of the target market. Consider hiring an influencer to endorse your products on social media to attract big clients. Don’t underestimate the versatility of social media when it comes to marketing your brand. Social is important whether we like it or not! Please understand we all don’t love social media—but don’t diminish the strength of social penetration whether you love it or not. It’s part of our culture—a huge part. So you need to dive in and pay attention.
Remember that authenticity is absolutely essential to your business’ success. People like brands that feel real; that have story and substance. If you’re talking the talk, but not walking the walk, then you’ll put off potential customers. You need to find a way to engage with the target market and your accounts by standing for something that really matters to you and your team.
Authored by Rachel Lurya of Commas and Commerce
Contributors:
Lyndsay Soprano of Just Lyndsay and Bound-by Marketing
Ashley Gerber of Bound-by Marketing