Money spent on marketing campaigns should return a healthy ROI. A communications strategy is what you need no matter what to close the deal.
Many businesses fall off of the track in social media simply because they don’t truly know what they are aiming for nor do they understand the amount work that it takes to be successful in a social media campaign.
Many people take marketing to mean advertising or promotion. In fact, while this is marketing, it is only a small amount of the whole marketing process.
The constant evolution of technology can make it hard to keep up with the bigger companies, who are always at the cutting edge.
Marketing requires structure. If you don’t have that in place, start to do it!
It’s not enough to have a great product and to tell people how great it is. You need to get in their space and find ways to surprise them with your value and dazzle them with your messaging.