Social Media Cheat Sheet

Social Media Cheat Sheet

Yes, social media presence has become a “must have” for businesses large and small.  When watching our client’s analytics in their email distribution and their Google Analytics accounts…a great deal of click-thru rates are social referrals.

One of the best ways to improve your social media presence is making sure that you are consistent in your voice and branding.  And one thing that is crucial to this is through your visual design.

However, we ask the question why oh why does social media change their sizes all the time?  Just as soon as we get used to each platform’s rules and size requirements they change again and again!  So we have put together a little cheat sheet for you to take the guess work out!

This cheat sheet offers a brief guide providing image size recommendations for top social media sites that include Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+, Tumblr and Medium.  Our goal is to provide you with this info to be easily at your fingertips!

Let’s start with Profile Pictures

Social site Image size
Twitter profile picture size 400px x 400px
Facebook profile picture size 180px x 180px
Instagram profile picture size 110px x 110px
Pinterest profile picture size 165px X 165px
LinkedIn profile picture size 400px x 400px
YouTube profile picture size 800px x 800px**
 Google+ profile picture size 250px x 250px
 Medium profile picture size 400px x 400px
 Tumblr profile picture size 128px x 128px

** YouTube calls these “channel icons.”

Cover Photos

Social site Image size
Twitter 1500px x 500px
Facebook 851px x 315px
Pinterest 217px x 147px (Board cover image)
LinkedIn 974px x 300px (cover photo)
LinkedIn 698px x 400px (story photo)
YouTube Display varies by device; 1546px x 423px on desktop
 Google+ 2120px x 1192px
 Tumblr 3000px x 1055px
 Medium 1400px x 1120px

Content Images in Posts

Rich content sharing, including image sharing, is increasingly important across social networks. Creating imagery that is the right size for the network minimizes distortion and unexpected cropping.

Social site Image size
Twitter 1024px x 512px
Facebook 1200px x 630px
Instagram 1080px x 1080px
Pinterest 735px x unlimited (Expanded Pin)
LinkedIn 350px x 250px
YouTube 16:9 aspect ratio (Video)
 Google+ 497px x 373px, but can be as large as 2048px x 2048px
Medium 900px wide by any height
Tumblr 500px x 750px

Shared Link Graphic Sizes

A very common question that is asked is “why is Facebook choosing that image on this link?” or “why don’t my share images look the way they are supposed to?”

Two reasons:

You need to make sure the social network knows which image you want it to highlight when you share a link. This can be done with Open Graph tags or other metadata.

Also you need to make sure the images included in a page or post are the size that the social network expects. If the shape of image isn’t right for the social network, it will often distort or ignore that image.

Social site Image size
Twitter 1024px x 512px
Facebook 1200px x 628px
Instagram 238px x 238px (Photo Thumbnails)
Pinterest 235px x 800px (Pin Preview); 68px x 68px (Board Thumbnail)
LinkedIn 180px x 110px (Thumbnail)
YouTube 1280px x 720px (Custom Video Thumbnail)
 Google+ 497px x 373px
 Medium Will pull story header or profile image

Hope this helps you be consistent with your brand in social media!


Categories:   Social Media