GP Flooring Solutions
Role: Outsourced CMO
Sector: Commercial Flooring
Rochester, NY
GP Flooring Solutions (GP) is a full-service flooring contractor and Certified Women Business Enterprise (WBE) founded in 1989. They’ve built a fabulous company with fabulous people. To my lovelies at GP, I’m simply the babe who handles marketing their business on a budget.
What:
GP brought me aboard as their Outsourced CMO to manage everything on their honey-do list: regular public relations, marketing design, advertising, collateral and much (much) more. I wanted GP to succeed online and worked with their team for a brand overhaul after replacing a failed agency.
Game Changing:
Game changing: Under my guidance, GP was given brand consistency, a fresh website, clear communication systems and beyond. Now GP shines online as I check off giant lists of business ops and marketing initiatives. As for their branded design needs? The sales and leadership team are ready to lock and load long-term clients.
I’m a big believer in the creation and development of interesting approaches to projects, giving credit to my clients along the way.
Abby Reinhard“We hired Lyndsay to organize all of our marketing and design. She’s a rockstar that keeps us on point and accountable.”
CEO + Owner
The orchestration of brand voice and visual design is fundamental to a successful business strategy. Add your project to the chorus.