I was tasked with leading and managing a marcomm team for a global rebrand from Cardinal Health to CareFusion for a $850M respiratory business. Bridging gaps between clinicians and creative; fostering relationships that were broken and needed to be rebuilt; project managing all creatives, clinicians, sales, and VPs during the rebranding process.
Through the rebranding process, I had to manage every single piece of marketing collateral through the regulatory and legal approvals as well to ensure labeling was accurate and ‘claims’ were accurate. Working with trademarking, copyright, EU, labeling, etc. was a big part of the rebrand process as well!
Additionally, I was in charge of the marketing for all U.S. and global tradeshows for the respiratory business, while working hand-in-hand with other CareFusion business units for shared shows and space.
- Ran successful global rebrand of over 500 global sales and marketing communications solutions from Cardinal Health to CareFusion—an $850M respiratory business.
- Co-managed a $50M U.S. marketing budget and consulted on global budget
- Aligned a disparate upstream and downstream marketing team
- Liaison between corporate and respiratory division—patching up relationships between them that were horrible upon arriving!