Role: Outsourced Director of Marketing
San Francisco, CA
Who: As a Microsoft Gold Partner, AdaptivEdge (AE) advises customers on various Microsoft products from a financial, business and technical lens. There are different ways to license Microsoft products and licensing schemes impact which features and functions are available. AdaptivEdge plays a pivotal role in ensuring customers find the right Microsoft product.
AE brought me aboard as their Outsourced Director of Marketing. I crafted their brand story, drove sales growth and collaborated with a super lean team to develop content. The entire talent pool at AE plays the role of at least five. Marketing in small businesses is a tough but necessary spend. Together, we proved the sweat and labor produced as a team pays off.
You can look at my experience as a triple threat: human resources, marketing, and IT. With these skills on the table, I’m now creating an HR Portal solution to sell-in to new and loyal clients alike. To attract leads into sales, I rebuilt AE’s website with an inviting design and configuration, then launched and managed HubSpot — the gold standard software for inbound marketing. As for the results? We’re slaying it.
Thinking will not overcome fear. But action will.
“Lyndsay has been an amazing resource to our AdaptivEdge team. She does a fantastic job managing our website and handling all of our marketing needs. Her attention to detail and design aesthetic is amazing. When you work with Lyndsay, you get 100% of what she has to offer and she over-delivers every time. Lyndsay has become so much more than a “consultant”, she’s become a valuable member of our team who understands our business and pushes us to be better.”
Principal + Owner
The orchestration of brand voice and visual design is fundamental to a successful business strategy. Add your project to the chorus.